About Us

Hello! My name is Aideen. I am the Founder of FlexiSmart Coaching & Training. I am an accredited Executive Coach and Mentor providing coaching, training and consultancy for individual professionals and organisations.  I also work with a number of close associates to deliver a broad range of projects.  For more information on my associates and partnerships please click here.  More about me below.

Described by my clients as:

an intuitive coach with the natural ability to establish connections and pathways for clients and help them to gain clarity which is impactful yet it’s achieved in a very natural way“.

Aideen really considers the client, their needs, where they’re at and what’s ahead for them – this is achieved through a lovely balance of holistic support and an expectation on the client to take accountability and action“.

an innate ability to help connect individuals to their values to support decision-making – this had a significant impact for me and it has really helped me to decide what’s right for me now while also being open to future opportunities. I’m very clear about why I’m doing what I’m doing now!


As a qualified behavioural assessor and practitioner in BPS accredited psychometrics I specialise in assisting people and organisations navigate the psychology of change, overcome obstacles that emerge along the way and provide challenge and accountability for action.

I am a specialist Interview Coach in competency-based interview training and assessment centre components having served as an External Interviewer for a public sector body and Assessment Centre specialist for both a pharmaceutical and a biologics company in Munster.

A trusted partner to organisations for over 25 years I have loved playing my part in driving both individual and organisational performance from recruitment and selection right through to training and development. I have had the privilege of working with a number of industry leaders in the areas of pharmaceutical, biotechnology, IT, cybersecurity, engineering, educational and environmental health & safety.  I also work in partnership and collaboration with a number of other associates and organisations on projects to include recruitment & selection, outplacement, wellbeing programmes and management & team development facilitation and training.

My background is in Human Resources Management (Chartered CIPD level), Sociology, NLP, and Positive Psychology. Passionate about wellbeing in the workplace, I completed a Post Graduate Diploma in Leadership in Health & Wellbeing in the Workplace and now also enjoy providing organisations with strategic wellbeing consultancy and coaching.

Want to find out more? Please send me an email and we can set up a time for an exploratory chat  aideen@flexismartcoaching.ie

FlexiSmart commits to the EMCC Global Code of Ethics and competencies https://www.emccglobal.org/quality/ethics/



Accreditations, Memberships & CPD

Accredited Senior Practitioner of European Mentoring and Coaching Council EMCC

Chartered Member of the CIPD and Degree Human Resources Management

Diploma in Executive and Life Coaching

QQI Certificate in Coaching Practice and Ethics

Diploma in Neuro-Linguistic Programming

Sociology – University College Dublin

Occupational Personality and Ability Assessor with accreditation from the British Psychological Society (BPS) Level A and B, Irish management Institute

Member of the Joint Membership Programme at Munster Technological University

Coordinator of the SW Coaching Association 2019

Associate Membership of the Psychological Society of Ireland and SIG

Post Graduate Diploma in Leadership in Wellbeing in the Workplace